Subject of research/production of the visual communication design/branding: Build and maintain a strong identity for Aegean Insurance to meet with the visual expression of the brand name while facilitating attainment of objectives & goals. Basic characteristics: consistency, superior customer intelligence, service excellence, persistence, honesty, availability, flexibility, effectiveness.
Insurance companies are in a unique position when it comes to branding. They have no tangible products to sell, but must instead rely on strong relationships with loyal customers and word of mouth to help them compete and reach a defined audience of new customers to affect their behavior by informing, persuading, and reminding the brand’s benefits while reinforcing the brand’s current customer base, prospects, agents and other important stakeholders. The redesigned logo followed a strong color combination to identify the strong positioning of our client in the insurance market: the Green – the color of life (nature, grass, trees) gives the client a sense of confidence and security while the Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth.
